|
Totally
Active involves a child focused strategy designed to motivate and
mobilise children to exercise and eat well through the delivery of
fun and interactive programs
 The foundation
aims to use proven behavioural change and ‘pester power’ marketing
methods to create a desire in children to want to change their
current exercise and eating habits
The
foundation invests in research to determine the effects of these
practical changes in relation to lifestyle related diseases such as
Diabetes, Hypertension and forms of heart disease
The
resources developed by the Foundation will be aimed at children,
parents and teachers / carers.
Traditional
P.E. = Failure
“Conventional sport
and school PE has turned countless children over a number of
generations (who have not been gifted in sport) off 'physical
activity' as they have equated health and fitness with 'sport' and
the negative experiences they experienced at school and have
therefore opted for inactivity and passed such biases on to their
children once they became parents themselves.”
(Greg
Critser in his 2003 international best seller: "How Americans
Became the Fattest People in the World" - Penguin
Books)
| 